Yesterday - Today - Tomorrow

• 1933, the master mechanic Diedrich Filmer opened a retail store for bicycles, motorcycles, radios, sewing machines and engines by Fichtel & Sachs with an own service station. At that time, the founder already developed individual solutions for his customers, which proved to be positive and brave for many own developments.

The founder - Diedrich Filmer

• Bravery has also been demonstrated by Mrs. Adele Filmer, who continued the business during the years of war. Despite difficult times, the business was able to grow and rebuilt on the premise "Jeringhaver Gast" in 1948.

• Filmer took over the regional representation for Rex Motors.

• During the fifties, the trade, maintenance and support for motor scooters and compact cars were included.

• In 1957, an automobile representation for Fiat was added, which rose to an important regional car dealership within a short amount of time. In 1957, Rolf Filmer joined the organisation and took it over in 1961 on his own account.

Rolf Filmer

• Due to strong expansion, investments in a new workshop shed, a new motor show and a paint factor were made during the seventies.

• The idea to direct capacities and know-how of the organisation into other areas came in 1960 with the founding of the FVV (Freier Versand Varel), a wholesale and mail order business of car accessories and car replacement parts.

• Already in 1973, Diedrich Filmer GmbH participated with this, by now most important, division at the IAA in Frankfurt as exhibitor. In the areas of "car parts and accessories" a organisation emerged which became renowned throughout nearly the whole of Europe.

• Through excellent development of the wholesale business, warehouse capacities had to be increased constantly and 1989 a distribution centre for Diedrich Filmer GmbH came into existence.

• In 1922, the focus was shifted back to the core competencies of the organisation and old know-how was reactivated by including the bicycle accessories range back into the portfolio. Henceforth, this area developed so well, that it became an independent product line of the organisation.

• Because of the fall of the wall, significant additional demand was created, which required extension on a significant scale and latest logistics in 1993. The organisation continued to expand further and supplies customers throughout the whole of Europe.

• In 1994, Diedrich Filmer, who has already been active within the organisation since 1980, took over the sales management of the organisation.

Diedrich Filmer

• In addition to the existing portfolios, the product ranges hobby, camping, leisure, travel and gardening equipment have been included in 1999 - which today represent two further independent product lines of the organisation.

• Because of a major fire in April 2000, the distribution centre, facilities and nearly the complete inventory was destroyed.

• On the same spot, there is now a bigger, even more modern, computer-controlled distribution centre. The aim is to improve the quality of delivery, reduce delivery times and hence supply the client in the best way.

• The Anniversary:
  The Filmer Group became

75 Years

young on the 15th August. On the same day, Rolf Filmer celebrated his 80th birthday.

Today, 32 staff members of the organisation are working in Varel-Jeringjave and there are 10 field staff members. The offering of Filmer is still targeted towards everyone who regards mobility as an important element of their personal realisation. Regardless whether it is for business, health reasons or "just for fun". The needs and requirements of the customers are incorporated into the development. Intensive tests on functionality, quality and use of the products should consistently ensure a high standard. Therefore, the brand "Filmer" has positioned itself in the lower and middle price segment.